In recent years, with the upgrading of domestic tourism consumption and the rise of self-driving travel, RV travel, as a new way of travel, is gradually coming into the public eye, and set off a boom. According to statistics, in the first half of 2023, China’s RV sales increased by more than 50% year-on-year, and the RV rental market is also extremely hot, and some popular models even have a difficult situation.

Behind the boom in RV travel are a combination of factors. First of all, under the influence of the epidemic, people prefer safe and private travel methods, and RV travel just meets this demand. Secondly, the domestic campground infrastructure has been continuously improved, providing convenient conditions for RV travel. In addition, the promotion of social platforms such as short videos has also made more people understand and yearn for the free and personalized lifestyle of RV travel.

The boom of RV travel has also led to the vigorous development of the camping economy. More and more investors are turning their attention to campground construction, RV rental, outdoor equipment and other fields, and the related industry chain is constantly improving. Some local governments have also actively introduced policies to encourage the development of the RV camping industry as an important starting point to promote the transformation and upgrading of the tourism industry.

However, as a new thing, RV travel also faces some challenges. For example, the price of RV is relatively high, which limits the consumer group to some extent; The number and quality of campsites still need to be improved, and supporting facilities and services need to be improved; There are also some gaps in policies and regulations regarding RV driving and parking.

Overall, the RV travel market has great potential and broad prospects for future development. With the improvement of relevant policies and the continuous maturity of the market, RV travel will gradually become a mainstream way of travel, bringing people a more colorful travel experience.